The 12-Point Marketing Blueprint

A full-day workshop to a clearer path for more visibility, demand, and better bookings

January 24, 2026 | Philadelphia, PA

Let Me Guess…

You’re doing most of the right things.

✔️ Your work is solid
✔️ You’re posting consistently
✔️ You’ve invested in education
✔️ You’ve tried SEO / IG / referrals / ads / networking
✔️ You’re not lazy
✔️ You’re not clueless

 

And yet, somehow:

  • Bookings feel inconsistent
  • Marketing feels fragile
  • One slow month sends you into a mild existential spiral
  • You’re watching other photographers “win” and wondering what you’re missing

Here’s the uncomfortable truth nobody wants to say out loud:

Most photographers don’t have a marketing problem.
They have a SYSTEM problem.

And worse yet, they don’t even know which part is broken.

Why I’m Qualified to Say This (Without Being a Guru)

Over the past 17 years, my team and I have photographed over 1,600+ weddings through our multiple photography brands in one of the most saturated markets in the universe, New York City.
We book through:

  • SEO
  • Social media
  • Referrals
  • Trade shows
  • Ads

And here’s the part people don’t expect: 2025 wasn’t some magical, effortless year. The only reason things didn’t fall apart, was because we didn't rely on one golden goose. Instead, we run a well-oiled marketing system (with multiple golden geese).

 

This workshop is me handing you that system, without fluff, without guru cosplay, and without pretending any of this is easy (it's not).

What We'll Be Covering

1 - Building Traffic & Attention From Scratch

You’ll learn how to create attention on demand - without relying on a huge network, algorithms behaving, or waiting to be “chosen.” This is about building predictable visibility using content, platforms, and opinions - even if you’re starting from zero.

2 - Leveraging Existing Content & Relationships

We’ll uncover how to extract more value from the work you’ve already done and the relationships you already have. Past clients, old inquiries, vendor connections, and existing content can all compound — if you stop treating them like one-and-done moments.

3 - Seeking Out & Nurturing New Relationships

You’ll learn how to intentionally create new relationships with venues, planners, and peers without being transactional or awkward. This is how warm leads are engineered long before a couple ever fills out your contact form.

4 - Converting Like Crazy

We’ll break down how positioning, intent, and trust do most of the selling for you, so consults feel like the natural next step, not a sales battle. This is about creating alignment, not scripts.

What Makes This Workshop Different?

✅ In-person (no multitasking, no distractions)
✅ Full day (we go deep, not wide)
✅ Small enough for real discussion
❌ Zero fluff
❌ Zero hype
❌ Zero “six figures in 6 months” nonsense

Who This Workshop Is For

This workshop is for you if:

  • You already shoot weddings professionally
  • You want stability, not viral luck
  • You’re tired of chasing tactics
  • You want to build something that lasts
  • You can handle honest conversations
  • You want fewer panic decisions

This is not for beginners looking for their first booking. This is for photographers who want their business to feel calmer, smarter, and more intentional for 2026 and beyond.

Details

Cost: $499

January 24, 2026

9am - 5pm (lunch Included)

 

Crane Arts

1400 N American Street

Suite 214

Philadelphia, PA 19122

 

Limited to 15 spots!

[RESERVE YOUR SPOT TODAY]